Where's the gold and how do we share it?

Personal catch up and invitation to a Microclass + License offering for creating Joint Ventures

The most honest answer I can give you to ‘how are things’ is ‘well, they’ve been a little hard.’

Since my Dad passed in September, life has felt a little like a graduate degree in losing people and having my heart hurt. Not unlike so many others, right? #IHearYa #Solidarity

Whether the turbulence in your life is big or little, up close and intimate or in the public view, I hope you’re finding solace in something, somewhere in your life going well. Even if the proverbial gold is elusive or almost invisible to the naked eye. In fact, here’s me, saying ‘great job’ for whatever that thing is for you. I’m proud of you, and me, and all of us for staying upright.

In my world, I’m finding great comfort in teaching old things in rich new ways. The latest ‘How to Coach Yourself’ class graduates this week and it’s been as invigorating as a trip to your favourite far-flung place - extremely invigorating, in other words - to hear participants beholding themselves as pretty flipping awesome at coaching themselves.

Most definitely I will be offering this class again, perhaps around year-end, so stay tuned.

Meanwhile, there’s another class I want to teach live, and to be rather dramatic about it - I want to teach it one final time, and then never again.

I own the dramatic touch because, honestly? In the 5 years since closing down my training brand at Wealthy Thought Leader, this is THE MOST REQUESTED content in my entire career of teaching online (20 years, at last count.) It’s a little like a Redwood tree, standing tall and persisting through time.

So. With updates and a twist that may surprise you, I’m inviting you to join in.

Would you like to do more creative projects with other people in your business and work? I hope so, because I think our future is calling out for that.

This class will be quick - what I call a ‘Microclass’ and it’s about joint ventures (2 or more people creating something together.) Specifically, it addresses exactly how to share the money in a JV when it starts to come in.

Think about it, if you knew that the money conversation could go SUPER well, with not a shred of weird energy, and with a joyful outcome, would you be more likely to approach other awesome people to do cool things?

”But Andrea, how would that look, who would do what, how would we divvy expenses up, and who would pay who?” << Very common coaching question.

”But Andrea, I feel like I don’t bring enough to the table to be worthy of asking them to joint venture with me, what do I say that will interest them in little old me?” << Also common coaching question.

”But Andrea, I’m super bad at math and I’m scared of negotiations, can I still collaborate with others?” << Okay I lied. This one is me. A much younger me, but still me. Maybe you relate?

Taught for the first time in 2006 and to 1000s of students since then, this class is in part responsible for millions of dollars in collaboratively-generated revenue… and now you can put it to use for you!

The “How to Share the Money” Joint Venture Formula is now open in MicroClass Format.

As well, for the first time, there will be a Teaching License available which allows you to use this content with your clients and communities.

Because the Universe has a wicked sense of humour, I’m sure this class has become disproportionately meaningful to me because I grew up watching my Dad fail at every business deal in his life.

He just didn’t know how to talk to people. It didn’t matter if it was the Kiwanis club he was kicked out of, the many secretaries who fled after less than a week, the lawyers he hired to sort trouble out - the list goes on. Oh, Dad, how I wish we’d had the kind of relationship where you and I could have collaborated more. I know, you wanted that too. But it wasn’t in the cards.

What IS in the cards is teaching YOU how to talk about partnerships and money.

Dad’s life taught me a lot, including the fact that when you can't talk to people about your ideas, your dreams get awfully stuck. When you can’t be vulnerable about what you bring to the table, or you can’t hear what other people want to get out of a project, well… that’s that. Doing things with those other people gets impossible, fast.

What’s worse is this inability to have money conversations can become a kind of personal jail, and our imaginations get stunted as a result. We stop dreaming about things that require togetherness. We shy away from innovation, and complex projects because it's unclear who will own what and how things will be shared, like money and responsibility and challenges and big wins!

(In fact, we're conditioned to think ‘geez, if we have a big win together won't that be a shame because I could have had all that bounty to myself???’ This is an illness, by the way.)

Enter the Joint Venture Formula MicroClass + Teaching License

I've designed this in a slightly unusual way so I'll try to be really clear about it:

On Tuesday April 6, 2021 from 200 to 400 pm pacific time, we’ll convene on Zoom where I will:

  • Teach the formula itself. This is a simple way to split up work, and allocate who will take home what money, for projects big and small. I’ll make the key principles very clear so you don’t just understand the formula, but you’ll grasp how to adapt it to the next projects you have in front of you.

  • Demonstrate several examples of Joint Ventures so you can get some new ideas, and then apply the Money Formula to those. We’ll walk through the customize-able and re-useable spreadsheet designed for this purpose. (Yes, when you register for the class, you get a copy of this spreadsheet to call your own.)

  • Role play the conversation using a script for a typical 2-person joint venture, including the negotiation part, the most common objections and how to handle them. This sets the direction for your conversation so you can adapt and own it! (You guessed it, a copy of the script comes with the MicroClass, too.)

  • Then finally, there’ll be time for you to ask questions. My plan is to stay on the line for as long as it takes to answer them all. I want you to get what you need.

By the end of this MicroClass, you’ll have a practical approach and way to take action towards the projects you most want to do with other people. You’ll become the person who can lead that conversation, rather than the one who doesn’t know what to do.

You’ll also be freed up to be as innovative as you like, earn and save money due to the formula, AND tell the difference between a good project and a dud. < pretty cool stuff.

Speaking of, here are a few of the collaborative projects I’ve taken part in, or helped broker over the years

Clockwise from top left:

  • The Sound of Coaching, a CD product conceived of, produced and delivered in partnership with Mentor Coach Barbra Sundquist

  • Eureka Recruitment, a boutique HR firm in partnership with two other recruiters in Calgary, Alberta

  • Tour de Coach, a 3-day in-person event combining swimming, running & cycling with coaching skills, in partnership with Leadership Coach David Goldsmith

  • Pink Spoon Marketing, an online business curriculum and product, delivered in partnership with Author and Association Founder, Tina Forsyth

  • Your Event without Borders, a Livestream Event services company in collaboration with then-coach, now non-profit leader Jeremie Miller

  • The Power of Collaboration, an in-person conference in NYC co-created with best-selling author and co-founder of Heroic Public Speaking Michael Port, and Creator of CoachingGenie.com Milana Leshinsky

But what about the Teaching License part you mentioned, Andrea?

Ah! Yes. This is where the unusual part comes in. In addition to the first class above…

On Tuesday April 13, 2021, from 200 to 400 pm pacific time, I'll be holding a Train-the-Trainer class covering how to teach this material to others.

This means that if you have private clients or a larger following, a community, a coaching or mentoring group (or another format) and you want to teach them how to share the money in their collaborations, you can purchase the teaching license option, attend both the MicroClass and the Train-the-Trainer session, and go for it.

The teaching license is a one-time fee with no royalties or renewal fees attached. It comes with a straightforward single-page ethical agreement in which you will commit to doing no harm with this material. Specifically, our class time will cover:

  • How to teach the formula, broken into three distinct parts, including ways you can customize it to suit your teaching style, audience and the length of time you have.

  • The bigger picture roots and philosophy behind the formula so you’re grounded in context for teaching it.

  • Common mistakes and best practices for trainers of this material.

  • Possibilities and opportunities to teach this material, whether that be to generate revenue directly, to enrich and integrate your existing offers, or as a standalone bonus gift, etc.

  • Then finally, there’ll again be time for you to ask any questions. (Again, my plan is to stay on the line for as long as it takes to answer all you have for me.)

This is gold! I like how simple, direct and powerful this content sounds. What’s the investment and how do I register?

“How to Share the Money” JV Formula is available as a Microclass for students at a one-time investment of USD $97.

There will be 35-seat cap to ensure space for interaction. Click the button to enrol for the two-hour LIVE class on April 6, 2021:

Microclass please!

”How to Share the Money” JV Formula Microclass + TEACHING LICENSE (for those who wish to train this material in their own communities) is available at a one-time investment of USD $197. (The Microclass is included in this fee.)

There will be a 25-seat cap for the licensee option. Click the button below to enrol for the two-hour LIVE Microclass on April 6, 2021 as well as the two-hour LIVE Train-the-Trainer class on April 13, 2021:

Please note: Due to strong interest, we have quickly reached our 25-seat capacity in the Teaching License option for the JV class. If you’re interested in future options to teach this material, let us know by email and we’ll be in touch in a few weeks. We’ll let you know on a first-come, first-served basis. Meanwhile, you’re welcome to register for the Microclass only for now - you will be credited that fee towards the license when the time arrives. Thank you so much for your interest.


Creating more courageous and impactful things together is one the things I wish for the most. I hope you’ll cook up something incredible that astonishes us all.

This work - making difficult conversations easy and supporting people to create out-of-the-box solutions to what the world needs is, I feel, a soul contract, part of my dharma. Part of what my Dad’s life was supposed to teach me. I’m very grateful to have the clarity of mind, and clear space to teach this - no holds-barred - one last time live.

As for tactical information, check out the FAQ below. Otherwise, I’m so eager to experience this with you, and invite you to pick from one of the options above to get registered.

Here are just a few words from the most past students of this material:

"The JV Formula is pure gold, worth multiple six-figures for our non-profit organization over just four years."

- Mellanie True Hills, Founder, StopAfib.org

“Andrea's JV Formula is so brilliant and simple that I've kept it with me through the years, while most other trainings have faded away. It's saved a few key partnerships when things were starting to get stressful about how to split the profits!"

- Jeremy Blanchard, Director of Enrolment, AceCoachTraining.com

”Honestly the formula made it so easy for me to talk to potential partners, whereas before I would let my insecurity stop me from trying. It’s a confidence-booster that everyone should have access to.

- Anna G., Minneapolis


Got Questions? Here are some answers!

What are the exact dates and times of the calls?

The Microclass will be held on:

Tuesday, April 6, 2021 from 200 to 400 PM Pacific / 500 - 700 PM eastern

If you choose the Microclass + License option, there will be two classes in total. The above is the first class, and the second class, which covers the Train-the-Trainer material, will be held on:

Tuesday, April 13, 2021 from 200 to 400 PM pacific / 500 to 700 PM eastern.
Convert your time zone here.

I’m not sure if I'll be teaching the JV Formula to anyone, is it okay/should I still buy the license?

You are most welcome to buy the Microclass + License option if you wish, even if it’s not 100% clear where you’ll teach with it. If you're keen on this topic and material, investing in the teaching license will give you a deeper level of understanding, which can be useful when you’re using the formula for your own purposes. Just like many people take a teacher training (yoga, English as a second language, Somatic Experiencing or other, etc.) without intending to teach it, you can think of it as an advanced level of the material.

I can't attend these times live. Should I register now anyway or wait?

If you're keen to have this material or license soon, then yes, register now so you can get the recordings, spreadsheet, and downloadables within a few days after the live dates. An evergreen version of this is on the list, but it will likely not be released until the end of the year, when my thesis is finished. If that's an okay timeframe for you, feel free to wait. 

Will I be able to download and save the recordings?

Yes, they are yours to keep safe so you can refer back as many times as you like!

What kind of tech setup will I need?

Classes will be held on Zoom technology in a password-protected room. You’re welcome to attend with your webcam on or off.

What if I have questions; what happens after the class is over?

I will hang out after the 2 hour teaching calls to answer questions for as long as it takes, and you will have the opportunity to email me with any questions for a week after the class.

What happens if a lot of people buy the License, will that mean I won’t make the kind of money from teaching it like I hope?

It's possible, and a reasonable question, so let me see if I can help. First, the license option is capped to 25 people this round, so, one of the best ways to get value from the license is to invest with the intention of doing something with it soon. Make your adaptations and then break the ice, go public with the material.

In fact, if you only teach it to a single private client and you very likely have the equivalent of your investment returned. Some other ideas to rapidly monetize: teach it in beta to your existing community; add it as a bonus class to an existing offer, etc. (We’ll talk more about this in the Train-the-Trainer class.)

Still, to really address your question, even if a few people hit it big with this curriculum, or the material otherwise floods the market, there will still be a need for it (just like there is a need for lots of 'how to pick a niche market' training to this day.) I've priced the license in a way that this risk should be low for you. Ask yourself, what is the minimum level I would need to see back in order to make the license worth it. I hope that helps with your decision!

Is there no Facebook group for this class?

That’s right, because this is a very quick and straightforward class, there will not be an online group. There is however a FB group for alumni of my classes which you’ll be welcome to join afterwards.

I’m super busy and feel overwhelmed. Should I take this class?

This is a strategic class that should help you decide what projects to pursue, and what not to. My intention is that this means you’re less overwhelmed, and can more quickly made choices and decisions. If that sounds useful to you, taking this class should help.

On the other hand, if you really don’t see how you’ll use this material in the next couple of months, I suggest you say no this time. 

An outcome of this course is often that the best collaborative projects for you become very clear.

Do you offer refunds if the program isn’t right for me?

I hope the class experience is clearly described here, however if you discover it isn’t right for you, I will refund the full tuition when requested by the end of day April 6, 2021, the day of the Microclass.

Will there be space for questions in the course?

Yes, there will be time for questions, and I will stay on to answer any overflow questions until they’re all done!

Where do you stand regarding inclusion, and, creating a safe space?

I’m committed to creating a space that maximizes learning and failing. I expect everyone’s best efforts towards a respectful, transparent and kind classroom, and you have my promise I will uphold that.

What can I expect after I register?

You’ll see a confirmation page, and then you’ll receive two emails (1) a receipt for your purchase and (2) a welcome email from me.

Where can I ask any other questions?

Email us at info@andreajlee.com and we’ll be glad to get back to you!


To register now for either the Microclass Only Option, or the Microclass + License Option, click on your preferred button here:

“How to Share the Money” JV Formula
2-Hour LIVE Microclass Only - 35 seat capacity

USD $97

Register here for Microclass Only

”How to Share the Money” JV Formula Microclass + LICENSE
2-Hour Live Microclass + 2-Hour Train-the-Trainer - 25 seat capacity

USD $197


Please note:
Due to strong interest, we have quickly reached our 25-seat capacity in the Teaching License option for the JV class. If you’re interested in future options to teach this material, let us know by email and we’ll be in touch in a few weeks. We’ll let you know on a first-come, first-served basis. Meanwhile, you’re welcome to register for the Microclass only for now - you will be credited that fee towards the license when the time arrives. Thank you so much for your interest.


I can’t imagine negotiating in business without the formula.

You never want to say ‘I’m better than you, I bring this or that to the table” that makes the conversation sticky. Adjusting the specific numbers like sliders on an equaliser during the negotiations, the drama and emotions are pulled out so a beautiful clean agreement is reached. So professional, the kind of business relationships I want! ” 

- Martha Wilson, Visionary Mentor to Government

”Wow! I just met with a business consultant who wants to use my convening skills. I shared this model with him and it was right on the mark.”

- Matthew Rochte, CEO, Coaching Intentionally

Photo credit top to bottom: Sharon McCutcheon and Camylla Battani on Unsplash